Will BlackBerry Be Able To Make A Comeback?

With BlackBerry Ltd (NASDAQ: BBRY) announcing a $550 cash reward for customers who exchange their iPhones for a Blackberry Passport, the smartphone wars are surely heating up. However, not all on the Street are happy with BlackBerry’s moves.

Ari Zoldan from Quantum Networks, and Chris Ciaccia, Technology editor at TheStreet.com were recently on CNBC discussing the rivalries in the Smartphone market.

“They [BlackBerry] are not going to make a comeback where it actually really materially matters to either Apple or the Android ecosystem," Ciaccia said. "Apple is projected to sell over 70 million iPhones in the December quarter, Blackberry would be ecstatic if it sold seven million, it’s a no contest."

Zoldan disagreed with what Ciaccia said and added, "It's going back to my comment of, again especially in the smartphone market, you don’t need to be the biggest, you need to be the best and also focusing on a vertical like enterprise or security."

When asked about whether the turnaround happening in BlackBerry makes a case for investing in the stock, Ciaccia replied, "I'd say the run up that we've seen in 2014, you know that’s kind of already baked into the stock so I really can’t Blackberry really taking any kind of meaningful market share. I mean, two million phones is a nice little niche number, but it's not going to be you know a material mover to the stock in the rest of 2014 and 2015. You are not going to leave the Apple or the Android ecosystem, just because John Chen is going to throw $550 at you."

Shares of BlackBerry closed Tuesday at $10.36, down 0.48 percent.