Appleverse

The past week brought a mixed bag of news, with Apple Inc. (NASDAQ:AAPL) at the center of several stories. The tech giant’s rival, Masimo Corp. (NASDAQ:MASI), saw its quality score plummet despite a significant patent win over Apple. Here are the top news stories in the Appleverse this past...

Apple Inc. (NASDAQ:AAPL) has reportedly scaled back production and promotion of its Vision Pro headset after sluggish sales underscored the company's struggle to turn its much-hyped mixed-reality device into a mass-market success. Production, Marketing Cutbacks Signal Cooling Demand Apple's Chinese...

As holiday shoppers hunt for the perfect gift, Apple Inc.'s (NASDAQ:AAPL) latest iPod–sock-type product reminded everyone that not every present from Cupertino fits neatly under the Christmas tree. Apple's $200 iPhone Sock Raises Eyebrows In November, Apple rolled out the iPhone Pocket, a 3D-...

Apple Inc. (NASDAQ:AAPL) is reportedly preparing to expand its artificial intelligence strategy beyond iPhones and Macs, with AI-powered wearable devices expected to debut in 2026. Apple Expands AI Push Into Wearables Apple is planning to launch two new AI-driven wearable products — smart glasses...

A new leak suggests Apple Inc.'s (NASDAQ:AAPL) long-rumored foldable iPhone will prioritize thinness and durability over familiar features like Face ID as it prepares to enter the foldable smartphone market. Apple Reportedly Planning Book-Style Foldable iPhone According to details shared by Weibo...

On Friday, Deepwater Asset Management's Gene Munster says Apple Inc.'s (NASDAQ:AAPL) sweeping leadership shake-up is a strategic reset designed to strengthen its position in artificial intelligence — and he believes the company's stock will lead the Magnificent 7 through spring. Munster Says Apple'...

On Monday, Deepwater Asset Management's managing partner Gene Munster thinks Apple Inc. (NASDAQ:AAPL) CEO Tim Cook's drive to advance artificial intelligence is intensifying as longtime AI chief John Giannandrea plans to retire in spring 2026. Apple AI Shakeup Aligns With Siri Update Apple...

On Thursday, Apple Inc. (NASDAQ:AAPL) released its annual holiday ad, "A Critter Carol," a short film featuring a group of handcrafted woodland puppets who stumble upon a lost iPhone 17 Pro and use it to record a cheerful song about friendship. Apple Unveils New Holiday Film Filled With Puppets,...

Apple Inc. (NASDAQ:AAPL) is reportedly ramping up preparations for a leadership transition, with the board and senior executives intensifying discussions around identifying Tim Cook's successor. Apple Steps Up CEO Succession Talks Cook, who took over from Steve Jobs in 2011, could hand over the...

On Thursday, after reports of a new deal between Apple Inc. (NASDAQ:AAPL) and Tencent Holdings Ltd. (OTC:TCEHY) surfaced, Jim Cramer questioned why Cupertino's stock isn't reacting more strongly. Jim Cramer Questions Market Reaction Taking to X, formerly Twitter, Cramer said, "Surprised that Apple...

On Wednesday, Deepwater Asset Management's managing partner Gene Munster said that Apple Inc. (NASDAQ:AAPL) "scored deal of the year." His statement came after it was reported that Cupertino plans to pay $1 billion/year to Alphabet Inc.'s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google to help power Siri's...

Apple Inc. (NASDAQ:AAPL) is reportedly planning to set foot in the low-cost laptop market with a new budget Mac. The tech giant aims to appeal to the customer base of Alphabet Inc.'s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google Chromebooks and entry-level Microsoft Corporation's (NASDAQ:MSFT) Windows PCs....

On Thursday, Apple Inc. (NASDAQ:AAPL) CEO Tim Cook said the company set a record for iPhone upgrades in September, noting that demand for its latest iPhone 17 lineup is so strong that several models remain constrained. Strongest iPhone Lineup Yet During Apple's fourth-quarter earnings call on...

On Thursday, Apple Inc. (NASDAQ:AAPL) delivered a fourth-quarter performance, prompting Wedbush Securities' Dan Ives to call it a "pound-the-table moment." CNBC's Jim Cramer also said that critics "owe us an explanation." Analysts Rally Behind Apple After Strong Q4 During a CNBC segment, Ives said...

Apple Inc. (NASDAQ:AAPL) reportedly plans to add advertisements to Maps starting next year. Maps Ads Will Be Similar To Search Ads In The App Store In his latest "Power On" weekly newsletter, Bloomberg columnist Mark Gurman reported the development. He said that the effort, which is currently...