Cannabis Branding

Ever wondered how the fusion of cultural values and cannabis business models could amplify your financial gains? Curious about how cannabis culture's evolution could impact your investment portfolio? Chicago is gearing up to host the Benzinga Cannabis Capital Conference on September 27 and 28,...

Jan Verleur, co-founder of Verleur Group LLC (TVG), and Rohan Marley, the driving force behind Lion Order cannabis products, engaged in a comprehensive discussion with Benzinga on quality control, consumer experiences, and their unique secret shopping approach. They highlighted their...

Cannabis pre-rolls are emerging as a key driver of the growth of Canada’s recreational cannabis market. Which other cannabis products have seen significant growth in the second quarter of 2023? And, how do these trends provide valuable insights for industry players in Canada's...

Gummies have overtaken the flower market based on consumer data from the latest BDSA cannabis market report. To learn more, Benzinga spoke with Brendan Mitchel-Chesebro, a cannabis market analyst, about how branding opportunities and targeted marketing strategies employed by edible companies...

Zuanic & Associates' latest Key States equity report takes us "in the weeds" with state-level data, revealing crucial insights and trends that may impact the industry in the year ahead. Key Trends: State-Level Data Despite fundamentals taking a backseat to federal reform news flow...

As the cannabis industry continues to grow, both in terms of legalization and consumer interest, the dynamics of cannabis branding and consumption are undergoing fascinating transformations. From the rise of celebrity-backed marijuana brands to the influence of medium-frequency consumers, the...

Why does the cannabis industry need to embrace traditional retail practices? The answer lies in the potential benefits that can be reaped by adopting proven solutions from traditional retail marketing and supply chain management techniques. While the cannabis industry has its unique characteristics...

Cannabis marketers can learn from the wine industry to differentiate their products, educate consumers, foster trust and build strong brands. Shared Attributes And Strategies Wine and cannabis have similarities in cultivation expertise, regulations and consumer experience. Both require...

BDSA's Brendan Chesebro wields data to uncover the conflicts, tensions, and potential of the cannabis industry. Here he discusses changing consumer behavior and preferences; how 4/20 differs depending on the market; the importance of social consumption; and the seasonality of cannabis sales....

Cannabis companies unique challenges due to the disconnect between state and federal laws. At the recent Benzinga Cannabis Capital Conference, experts discussed how to leverage strong brands for real estate expansion and standardization, and minimize risks. But, why do brands matter for real...

Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) announced the national rebrand of its Grassroots premium cannabis flower brand on Monday. The company shared details on the brand's previously announced expansion into California with the launch of Diamond Infused Pre-Rolls. Bright Like a...