-
Durant Sparkling Ice Deal Prompts Questions About The Value Of Celebrity Endorsements
Wednesday, July 16, 2014 - 4:08pm | 855Read More...NBA star Kevin Durant’s recent deal to become spokesman for the zero-calorie drink Sparkling Ice raises, once again, the question of just how much value celebrity endorsements bring to a brand. One thing is clear, however. Although the terms of Durant’s deal with Sparkling Ice...
-
Tiger Woods Back to World's Highest Paid Athlete, Thanks to Lucrative Nike, Electronic Arts Deals
Thursday, June 6, 2013 - 3:52pm | 95Read More...Forbes' latest update to the highest paid athletes in the world lists Tiger Woods back in the number one slot. Previously, he had slipped as his earnings from winnings declined and sponsors dropped him in the wake of his sex scandal. However, the list is dominated by the usual suspects. Notably,...
-
The Anti-Shopper is Alive and Well...Dressed
Thursday, December 9, 2010 - 2:51pm | 179Read More...Most U.S. retailers and publishers of fashion magazines will tell you the “reluctant male shopper” is a stereotype that has been perpetuated since the dawn of the department store. They will also tell you it's a stereotype headed for extinction. Certainly, there is a lot of truth to that claim. For...
