Tiger Woods

Tiger Woods and Discovery Communications Inc. (NASDAQ: DISCA) are striking a content partnership.  After a $2-billion, 12-year agreement with the PGA Tour was formed in June, Discovery is doubling down on golf with the announcement of a multiyear agreement to include original content with...

The $9-million pay-per-view match between Tiger Woods and Phil Mickelson Friday presents many questions: why wasn't this match scheduled 10 years earlier? And if it does go well, will pay-per-view golf take off?  Some are calling it a must-see event, while others have other golf...

Excitement around golf is on the upswing after Tiger Woods' comeback at the Tour Championship last week to close out the PGA Tour season. Callaway Golf Co (NYSE: ELY) may be reaping the benefits of a golf resurgence, particularly due to its Topgolf investment, according to Cowen.  The...

Tiger Woods' historic comeback win at the Tour Championship leading into this week's Ryder Cup has given new life to golf and has been a dream for networks — but will it help golf sales? Woods removed "the weight off his shoulders" by winning a tournament, media analyst...

If there were any lingering doubts about Tiger Woods' popularity, they weren’t evident at the PGA Championship Sunday in St. Louis. The golfing legend may not have won, but he stole the show and virtually of all thunder from eventual winner Brooks Koepka. The Tiger Woods 'halo effect...

Nike Inc (NYSE: NKE) may have exited the golf equipment business, but the brand is still as relevant as ever in the sport. Nike emerged as the clear winner of the 2018 Masters Tournament from an endorsement standpoint, according to a study of the event's marketing impact.  Nike endorser...

Tiger Woods may not have been in contention to win his fifth Green Jacket at Augusta National on Sunday at the Masters, but the Tiger halo effect on TV ratings is still very real. It had been 1,089 days since Tiger Woods had played Augusta National before the opening round Thursday and,...

This weekend's Barron's cover story asks what a social media giant can do to become more transparent. Other featured articles examine a media conglomerate facing a win-win situation and a consumer staples giant that now resembles a bargain. Also, the prospects for an old-school...

Adidas AG(ADR) (OTC: ADDYY) announced it has finally sold off its golf segment to KPS Capital Partners for $425 million. The deal is expected to close towards the end of 2017. Adidas has been shopping its golf segment, which includes leading golf brand TaylorMade, along with Adams Golf and apparel...

Stanford’s standout running back Christian McCaffrey has announced he will forego the 9–3 team’s bowl game in order to prepare for the 2017 NFL draft. While McCaffrey initially indicated that he was preparing for the team's upcoming appearance in the Sun Bowl, he quickly shifted...

Acushnet Holdings Corp. (NYSE: GOLF), parent company of golf equipment leader Titleist, officially launched its IPO Friday amid a trying time for the industry. Announced last year in November, the Titleist offering shocked many, coming at a time when the majority of the sentiment around the...

The state of golf industry has entered a defining moment. The future of the game has become a controversial topic, with Nike Inc (NYSE: NKE) exiting the equipment business just a few months ago and Tiger Woods briefly entertaining a comeback and then quickly rescinding, saying that his game was not...

As expected, now that Nike Inc (NYSE: NKE) will no longer be making golf equipment, golf companies are pursuing Tiger Woods to use their clubs when he makes his next comeback. Woods is on the market testing nearly every brand in preparation for his return to the course, according to various sources...

The news of Nike Inc's (NYSE: NKE) departure from golf shook the industry. Nike Golf's exit has investors and golf fans alike wondering what companies will stand to benefit. Callaway Golf Co (NYSE: ELY), the only pure golf play in the market, hit new highs after news of Nike's exit...

Callaway Golf Co (NYSE: ELY) is up big Thursday, responding to the news that Nike Inc (NYSE: NKE) will stop manufacturing golf clubs. Nike will continue to sell golf footwear and apparel, similar offerings to what Under Armour Inc (NYSE: UA) currently makes for the golf industry. Under Armour's...