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Jeff Bezos-backed Perplexity AI, a startup challenging Alphabet Inc.‘s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google, is in discussions with top brands like Nike Inc. (NYSE:NKE) and Marriott International (NASDAQ:MAR). What Happened: Perplexity is developing a “sponsored” question...

A marketing professor says that advertisements in chatbots are inevitable, but OpenAI CEO Sam Altman has a bias against them.  What Happened: Chuck Byers, a professor at University of Santa Carla, told Inc. that AI-powered chatbots such as OpenAI's ChatGPT and Alphabet Inc’s Google Gemini...

After Target Corporation (NYSE: TGT) posted a significant earnings gain but also left out the ‘drum rolls’ from its holiday quarter outlook, Walmart Inc (NYSE: WMT) also topped third quarter earnings and revenue estimates along with giving out a cautious guidance. Upon the report,...

Alphabet Inc.'s (NASDAQ: GOOG)(NASDAQ: GOOGL) search engine Google will update its advertising policy related to cryptocurrency and blockchain-based games, effective Sept.15, 2023. This will clarify the rules around promoting NFTs, NFT gaming, blockchain gaming and...

Like Snap (NYSE: SNAP) whose shares plummeted over 17% last week after the messaging company gave poor guidance for its current quarter and reported a second consecutive quarter of declining YoY sales, Pinterest (NYSE: PINS) shares also tanked about 4% as the social media company...

Coinbase Global Inc (NASDAQ: COIN) CEO Brian Armstrong’s attempts to take credit for the hit Super Bowl floating QR code advertisement backfired Monday. What Happened: Armstrong said on Twitter that the floating QR code meme advertisement dished out by the cryptocurrency trading platform was...

The Coinbase Global Inc (NASDAQ: COIN) ad during Super Bowl LVI's game between the Cincinnati Bengals and Los Angeles Rams seemingly paid off. What Happened: Data shared by crypto news outlet The Block shows that this major U.S. cryptocurrency exchange's mobile...

Shares of Pinterest Inc. (NYSE: PINS) fell 6% in Thursday’s regular trading session and also tanked more than 19% in the extended session. What Happened: Pinterest, an online product and idea discovery platform, reported better-than-expected earnings results for the second quarter on Thursday...

Apple Inc. (NASDAQ: AAPL) is looking to expand its revenue streams in China with the launch of its search advertising service this week, AppleInsider reported Wednesday. What Happened: Apple has launched the advertising platform called Apple Search Ads in mainland China, enabling developers...

Amazon.com Inc’s (NASDAQ: AMZN) advertising business grew the most in over two years to outpace the growth of its other tech rivals Alphabet Inc (NASDAQ: GOOGL) and Facebook Inc (NASDAQ: FB) in the first quarter. What Happened: The e-commerce giant's advertising revenue grew 77% year...

Technology giant Microsoft Corp (NASDAQ: MSFT) said on Tuesday its professional networking site LinkedIn raked in more than $3 billion revenue during the year ended March 31, which is more than digital-ad rivals like Snap Inc (NYSE: SNAP) and Pinterest Inc (NYSE: PINS). What Happened: LinkedIn...

Roku Inc (NASDAQ: ROKU) announced Monday its intention to acquire Nielsen Holdings PLC's (NYSE: NLSN) Advanced Video Advertising (AVA) business. This will allow the streaming company to dynamically insert customized ads on a one-to-many linear broadcast feed, according to BofA Securities....

The bullish case for Roku Inc (NASDAQ: ROKU) is based on scale and advertising technology that should result in better-than-expected average revenue per user growth, according to Wells Fargo. The Roku Analyst: Steven Cahall initiated coverage of Roku with an Overweight rating and $215...

YouGov tracks thousands of brands and monitors advertising awareness and recently found restaurant chain Chipotle Mexican Grill, Inc. (NYSE: CMG) is winning the advertising war. What Happened YouGov asked Americans what particular advertising they have seen over the past two weeks and ended 2019...