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In A Shifting Media Landscape, One Thing Stays The Same: Super Bowl Ads
Thursday, January 28, 2016 - 10:21am | 524Read More...The media industry has been struggling through a period of intense change over the past few years as more and more people abandon traditional cable in favor of subscription services. On-demand programming has had a significant impact on marketing efforts as firms look for new ways to reach their...
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Melco Crown Introduces Motion To Voluntarily Withdraw Shares From Hong Kong Exchange
Friday, January 2, 2015 - 11:38am | 130Read More...Melco Crown Entertainment (NASDAQ: MPEL) announced on Friday that its Board of Directors unanimously approved a proposal to voluntarily withdraw shares from trading on Hong Kong's Main Board of the Stock Exchange for "reasons of cost and utility." The company reaffirmed its intentions to retain its...
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Overseas Automakers Scored Well With Consumers During World Cup
Tuesday, July 29, 2014 - 3:21pm | 454Read More...Germany wasn't the only winner to come out of the 2014 World Cup. A wide spectrum of broadcasters and companies scored well when it came to raising their profiles with consumers. According to Kelley Blue Book, automakers that advertised during the international soccer tournament saw...
