Augmented Reality

Payments giant Visa Inc (NYSE: V) Thursday announced the launch of its Web3 Loyalty Engagement Solution, a pioneering service designed to transform customer engagement and loyalty in the digital era. This new platform offers an innovative approach for brands to interact with their customers in...

Even as Apple Inc. (NASDAQ:AAPL) is gearing up to launch the $3,500 Vision Pro, a YouTuber has built a discount Vision Pro that costs less than $1,000. What Happened: Linus Media Group-owned YouTube channel Mac Address has built a discount Vision Pro that costs less than $1,000, while Apple will...

Augmented reality technology has often been seen as gimmicky, but now, Gallaudet University is breaking new ground with an AR football helmet that addresses a crucial real-world challenge for deaf football players. In a groundbreaking development, Gallaudet University, in collaboration with AT...

Technology giant Apple Inc (NASDAQ: AAPL) has been known to make acquisitions over the years to grow its products and talent pipeline. Here’s a look at the latest deal. What Happened: Apple acquired the augmented reality headset company Mira. The move coincided with the unveiling of...

Apple Inc (NASDAQ: AAPL) unveiled several updates and new products at its 2023 Worldwide Developers Conference (WWDC). Analysts broke down what the items mean for the tech giant's valuation: Goldman Sachs analyst Michael Ng has a Buy rating and price target of $209. Bank of America analyst...

The augmented reality (AR) revolution is here, and the sector seems poised for sustained growth as AR products and applications move from evaluation to adoption across healthcare, logistics, supply chain, retail and other industry verticals. The augmented reality and virtual reality global market...

Mark Zuckerberg‘s Meta Platforms Inc (NASDAQ:META) and Tim Cook‘s Apple Inc (NASDAQ:AAPL) will soon clash fiercely with expensive offerings in the VR headset market. But India’s richest man is looking to play disruptor once again on his home turf with a VR...

Apple Inc. (NASDAQ:AAPL) is reportedly planning to launch its highly-anticipated augmented reality-enabled smart glasses in either 2026 or 2027.  What Happened: On Thursday, Ming-Chi Kuo, an analyst at TF International Securities and popular Apple leaker, took to Twitter to...

Apple Inc.’s (NASDAQ:AAPL) highly-anticipated mixed reality headset might not launch during the Worldwide Developer Conference or WWDC 2023 scheduled for June 5.  What Happened: Ming-Chi Kuo, an analyst at TF International Securities and popular Apple leaker, took to Twitter to share his...

In October 2022, Meta Platforms Inc. (NASDAQ: META) CEO Mark Zuckerberg hinted at the fact that he saw Apple Inc. (NASDAQ: AAPL) as his company’s competitor in the “metaverse,” or virtual and augmented reality. What Happened: Meta launched the latest VR device...

Mark Cuban has "never been a big San Francisco fan." Those tech bros are "pretentious as f***," the Shark Tank host said on a recent podcast. "I do all I can not to let any of my investments work out of Silicon Valley." Well, almost every investment. Silicon Valley-...

Despite high hopes, Alphabet Inc.‘s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google Glass Enterprise project has ended, leaving many wondering what went wrong with this augmented reality technology.  What Happened: On Wednesday, Google announced that it halted sales of its Glass Enterprise smart...

Apple Inc. (NASDAQ: APPL) was proactively looking to reduce its reliance on Chinese suppliers against the backdrop of simmering political tensions between the country and the U.S. Now, it appears that the tech giant has settled for a Chinese supplier for its augmented reality, or AR,...

One of the largest asset managers in the world, BlackRock Inc (NYSE: BLK), has now entered the growing competition in the metaverse ETF space with its launch of the iShares Future Metaverse Tech and Communications ETF (ARCA:IVRS). This new ETF will provide investors with opportunities to...

Apple Inc.'s (NASDAQ:AAPL) highly-anticipated first mixed reality headset will launch this year, but the augmented reality glasses might not release anytime soon.  What Happened: Apple has postponed its plans to launch AR glasses as a follow-up product after the release of its first MR headset...