Augmented Reality

Apple Inc (NASDAQ: AAPL) CEO Tim Cook is “all but assured” to lead the iPhone maker until 2025, but long-time expert Mark Gurman said he is likely to make his exit soon after a key product category is introduced. What Happened: Gurman explored Apple’s succession plans in a...

Facebook parent company Meta Platforms (NASDAQ: META) has metaverse aspirations. Here are the details from the Menlo Park, California-based company's recent Meta Connect 2022 event. What Happened: “Meta Connect 2022 offered a roadmap of the company’s go-to-market metaverse vision,...

Apple, Inc. (NASDAQ: AAPL) has long been rumored to be working on its Augmented Reality/Virtual Reality headset. What Happened: The tech giant may want to have the right to use the term “Reality” for its mixed reality headset, Bloomberg reported, citing the company...

The highly anticipated virtual reality (VR) headset from Sony Group Corp. (NYSE: SONY) has a new updated release timeline. Here’s when fans can get their hands on the new PlayStation device. What Happened: The PSVR 2, a next generation VR headset from Sony, will be launching in “early...

Fans of augmented reality games may have another creature to catch after years of chasing Pikachu and other Pokemon on the mobile game “Pokemon Go.” A new game from Snapchat will have gamers chasing ghosts. What Happened: The first augmented reality game from Snapchat, owned by parent...

Apple Inc (NASDAQ: AAPL) could use the recently announced M2 chip in its rumored mixed-reality headset. What Happened: Mark Gurman, an Apple-focused journalist, said in the latest edition of his newsletter that he expects the tech giant’s newest M2 chip, announced this month at the WWDC, to...

Meta Platforms, Inc. (NASDAQ: META), which changed its name and ticker to reflect its pivot toward the metaverse, is not seeing much traction on that front, according to tech analyst Ming-Chi Kuo. The TFI International Securities analyst said Meta's metaverse hardware/...

Apple Inc (NASDAQ: AAPL) remained tight-lipped about rumors of its augmented reality/mixed reality (AR/MR) project at its developers' conference earlier this month. But now, CEO Tim Cook has apparently confirmed the iPhone maker's foray into the segment....

Apple Inc. (NASDAQ: AAPL), being one of the world's most valuable companies, can afford to secretly invest in major moonshot projects that may not see the light of day for a very long time — if ever. However, one such project that has been in the works for more than 25 years will...

This is the second article of a two-part deep dive into Apple Inc.'s (NASDAQ: AAPL) development of its two upcoming mixed reality (MR) device lines. Before reading any further, we suggest reading our explanation of augmented reality (AR), virtual reality (VR), MR and...

Apple Inc (NASDAQ: AAPL) could have a key advantage when it comes to augmented and virtual reality headsets, according to Ming-Chi Kuo. What Happened: The well-known Apple watcher said everyone knows what a VR and AR experience may look like, but for most people, it is difficult to imagine what...

If you’ve ever played Mario Kart and dreamed of collecting coins and throwing shells at other players in real life, it could soon be your lucky day. Here’s when the Super Nintendo World theme park area and Mario Kart ride are coming to the U.S. What Happened: Universal Studios, a...

As Apple, Inc.'s (NASDAQ: AAPL) reality headset launch timeline polarizes people, Bloomberg columnist Mark Gurman has reiterated his view that neither the hardware nor the reality operating system would be announced at next week's annual Worldwide Developers Conference. Gurman, who is...

Apple Inc (NASDAQ: AAPL) hid fully interactive augmented reality (AR) trading cards on its Worldwide Developers Conference (WWDC) invite webpage featuring distinct Memoji characters. What Happened: The Tim Cook-led tech giant is known to place AR objects in its WWDC invite webpage but this is the...

Apple, Inc. (NASDAQ: AAPL) is unlikely to release its much-awaited augmented reality/mixed reality headset at the company's Worldwide Developers Conference (WWDC) to be held from June 6-10. What Happened: Apple's AR/MR headset may take some time for entering mass production and therefore...