Dry January

Around 15% of Americans said they were planning to participate this year in Dry January — a month of abstinence from alcohol — according to a survey by Morning Consult. Most cite the health benefits from taking a break from the bottle, but it has its financial benefits too. Bloomberg reports that...

New research from consumer insights platform Veylinx suggests that abstinence events like “Dry January” are more than just a social media fad. More than three-quarters of Americans say they’ve temporarily given up alcohol for at least a month in the past. Almost half of drinkers...

It may seem counterintuitive but beer makers are more than eager to play a role in "Dry January." What To Know Beer sales typically drop in January in reaction to the month long sobriety pledge which traces its roots to the United Kingdom in 2013, according to CNBC. Data from Nielsen...