marketing

Citi has flagged S4 Capital (OTC:SCPPF) as a high-risk yet potentially rewarding investment opportunity. What Happened: Despite the recent challenges faced by S4 Capital, a UK-based digital advertising and marketing services company, Citi analysts believe that the stock could witness a significant...

Marin Software Inc (NASDAQ:MRIN) shares are trading higher in Tuesday’s after-hours session after the company announced upgrades to its Microsoft Corp (NASDAQ:MSFT) advertising integration. What To Know: Marin announced upgrades to its integration with Microsoft Advertising that connects...

Artificial intelligence (AI) is changing the marketing game, as Jeremy Barnett from RAD AI shared at the “AI Revolution: 2024 Portfolio Building” event. His discussion and recent market trends reveal AI’s expanding role in reshaping marketing dynamics. RAD AI is centered around...

Alibaba (NYSE: BABA) Alibaba Group Holding Limited, through its subsidiaries, provides technology infrastructure and marketing reach to help merchants, brands, retailers, and other businesses to engage with their users and customers in the People's Republic of China and ...

Artificial intelligence (AI) proponents say the technology will transform every industry from healthcare and automobiles to yogurt.  Danone S.A., a renowned multinational food company, plans to use AI and a top-secret robot stomach to revolutionize its operations and drive growth in the highly...

Starting a new business can be an exciting time, but it can also be full of obstacles. If an entrepreneur does not prepare to face the challenges they will meet along the way, their startup could end up among the 80% of startups that fail. However, the failure of many businesses is caused by common...

U.S. Telecom firm T-Mobile US Inc (NASDAQ: TMUS) is reportedly selling in-app user data to marketers.  According to an Ad Exchanger report, T-Mobile's new program, App Insights, is now fully operational after a year of beta testing.  It allows third-party marketers to...

By Heidi Bullock, CMO, Tealium  In this rapidly changing market, knowing your customers has never been more important. Today, companies can do that through customer data. Customer data platforms (CDPs) allow businesses to collect, optimize and activate customer data across every channel in...

By John Williamson, Account Leader, ddm marketing + communications Think about a brand—maybe a big corporation—that has a hierarchy of other brands and services. Maybe you’re thinking about Amazon which has Prime Video, Audible, and Amazon Echo. Or maybe P&G which owns...

One of the most famous NFL players of all time is launching his own sportswear brand that will pay college athletes for their name, image and likeness and could take on larger rivals. What Happened: NFL star Tom Brady announced last week the launch of the Brady Brand, a sportswear company that will...

iOS 15 just dropped from Apple (NASDAQ: AAPL), and with that Blythe Brumleve says we will enter a new era of digital marketing. Why? Because the data that companies will be able to collect will be severely limited, which makes it all the more important to focus on building your first-party data...

Financial software company Intuit Inc (NASDAQ: INTU) has agreed to buy privately-held email marketing firm Mailchimp for $12 billion in cash and stock, a deal that would leverage on the growth of small and midsize businesses, the companies said on Monday. What Happened: Intuit, which is known for...

The marketing dark funnel is a complex topic. Marketers use this term to refer to the ways content is spread that can't be measured by metrics, like direct messaging, texts, and email threads.  The dark funnel is the main topic for Blythe Brumleve on this episode of Cyberly. Whether it's through...

By Anastasia Semianova Ask any team behind a successful business if marketing is an important part of its development, and the answer will undoubtedly be a Yes. At the same time, when we think of a blockchain and crypto industry, where developments happen at the speed of light, the standard...