NBA sneakers

Shaquille O'Neal is a man of many talents, known for his time in the NBA, as an NBA commentator and as an investor. For those scoring at home, Hershey Co (NYSE:HSY) can get added to the list of companies partnering with the NBA Hall of Famer through their unique gummies deal. Check out HSY stock...

Web3 entertainment company Orange Comet partnered with NBA legend Scottie Pippen on an NFT collection launch. Pippen shared with Benzinga his history with NFTs and why he’s excited about the launch of his collection. Getting Introduced to NFTs: Pippen told Benzinga he’s been hearing...

An NBA player is partnering on a new pair of shoes that will display the cost of a popular cryptocurrency. What Happened: Dallas Mavericks guard Spencer Dinwiddie is known for his love of cryptocurrency including Bitcoin (CRYPTO: BTC). The crypto-friendly NBA player has often spoken about Bitcoin...

Sportswear company Under Armour (NYSE: UA)(NYSE: UAA) is the latest large company to enter the non-fungible token space with its debut line focused on the celebration of its partner Steph Curry. What Happened: Under Armour will be releasing 2,974 NFTs called the Genesis Curry Flow. The NFTs...

An emerging trend in the world of celebrities and athletes owning non-fungible tokens is NFTs appearing on athletes’ footwear. The trend is set to continue with an NBA player holding a contest to see which NFT would be featured on his shoes. What Happened: NBA player Michael Carter-Williams...