soccer

The surge in demand seen in the Chinese sporting market shouldn't come as a surprise. NBA superstars including LeBron James and Kobe Bryant have traveled to China to promote not only the sport but their Nike Inc (NYSE: NKE) branded apparel. According to the Chinese-focused media publication...

Germany wasn't the only winner to come out of the 2014 World Cup. A wide spectrum of broadcasters and companies scored well when it came to raising their profiles with consumers. According to Kelley Blue Book, automakers that advertised during the international soccer tournament saw...