-
Starbucks Now Charging by the Ounce
Tuesday, March 27, 2012 - 8:36am | 727Read More...Starbucks is implementing a new policy for its thirstiest customers. I still remember the week the Trenta – Starbucks' (NASDAQ: SBUX) largest size for iced drinks – was announced. The 31-ounce cup drew a lot of criticism from bloggers who were quick to point out that Starbucks customers could now...
-
Is The Trenta All It's Cracked Up To Be? (SBUX)
Thursday, January 27, 2011 - 12:26pm | 188Read More...It's the Big Gulp of coffee drinks. But why all the fuss? Trenta, the newest evolution in Starbucks (NASDAQ: SBUX) fluid dispersion, has received an endless stream of hype since the day it was announced. Many bloggers have pointed out that the 31-ounce cup is bigger than the human stomach. Some...
-
Starbucks' Howard Schultz: "Trenta Is What Customers Wanted" (SBUX)
Wednesday, January 26, 2011 - 5:43pm | 339Read More...“Believe it or not, Trenta is the answer to what customers wanted,” Howard Schultz, the Chairman and CEO of Starbucks (NASDAQ: SBUX), told CNBC this afternoon. In response to the firestorm of news surrounding the 31-ounce cup, Schultz said, “Let me try and clarify at least some of the fiction from...
