YouTube Monetization

Alphabet Inc (NASDAQ: GOOGL) (NASDAQ: GOOG) is making moves to squeeze out more ad revenues from its video-sharing platform YouTube. The search-engine giant is now evolving to a Free-ad revenue model by introducing ads in non-partnered channels.   What Happened: In its...

Alphabet Inc (NASDAQ: GOOGL) (NASDAQ: GOOG)'s push into the streaming music space with the announcement of a revamped YouTube Music offering could result in a notable uptick in user monetization, according to Morgan Stanley. The Analyst Morgan Stanley's Brian Nowak maintains an Overweight...

Credit Suisse's bullish stance on Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL) remains in place heading into the company's second quarter earnings report on July 24. The firm's Stephen Ju maintains an Outperform rating on Alphabet's stock with an unchanged $1,150 price target. As part of Ju's...

Robert "Bob" Peck of SunTrust Robinson Humphrey released on Wednesday part one of his 'Understanding YouTube Advertising' series. Peck cited eMarketer data, which estimate U.S. digital video ad spend will surge to $17 billion by 2020 from $8 billion in 2015. As the most dominant online...