AdWeek

Conagra Brands (NYSE: CAG) could be using the power of Dogecoin (CRYPTO: DOGE) to help grow the social media following for its Slim Jim brand of meat snacks. Slim Jim and Doge: Dogecoin was mentioned on the company's most recent earnings call. Slim Jim built its online community on...

Super Bowl LIV was watched by just under 100 million viewers on the Fox television broadcast and slightly more than that when counting other platforms, according to Nielsen data. Viewership was up 2% over the number that watched last year. Adweek reported the Super Bowl likely brought in a record $...

Planters has announced the "death" of Mr. Peanut, who sacrificed his life to save two human friends, actors Matt Walsh and Wesley Snipes. Kraft Heinz Co's (NASDAQ: KHC) Planters brand released a 30-second teaser promo ahead of the Super Bowl. In the commercial, Mr. Peanut, Walsh and...

Snap Inc (NYSE: SNAP) has signed Coca-Cola Co (NYSE: KO) and McDonald's Corp (NYSE: MCD) to join Snapchat's Scan camera search technology, Adweek reported on Thursday. Snapchat users in the U.S. can scan a McDonald's logo featured on food or drink items to unlock three immersive...

Social media sites such as Twitter Inc (NYSE: TWTR) and Facebook (NASDAQ: FB) are in many ways an ideal platform to break news, market, network, receive feedback from followers, communicate a brand and drive traffic to a business. It's important to note that journalism plays a critical...

When an imitation is smarter than the innovation, what should one deduce from it? It could be due to the imitator bringing its own unique strength and appeal to the table or the copycat version proving to be an improvement over the original. Hard data proves Facebook Inc (NASDAQ: FB) has found...

Ann Curry, a decorated foreign correspondent who had a rocky tenure in a decidedly softer news environment as co-host of “Today,” is coming back to television. Curry, who left NBC in 2015 after a purportedly friction-filled relationship with fellow host Matt Lauer, has been making the...

Pivotal Research Group's Brian Wieser commented in a research report isn't the lone analyst to take a deeper look at Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL)'s YouTube ad scandal. UBS: Sorting Reality From Noise UBS's Eric Sheridan explored in a research report on Monday just how much of the...

Vine, a video platform owned by Twitter Inc (NYSE: TWTR), has been losing market share and brand appeal to new video formats such as Facebook Inc (NASDAQ: FB) and Snapchat. AdWeek's Lauren Johnson wrote that between September and November, Vine contributed only 113 of 2,500 social videos...

Amazon.com, Inc. (NASDAQ: AMZN) is trying out a new revenue stream – sending customers their goods in cartons branded by other advertisers. Tony Case, Adweek executive editor, was on CNBC Thursday to weigh in on this new advertising medium being created by Amazon. It’s Just...

If there’s one thing potential advertisers love, it’s a loyal, super-excited user base. Facebook’s (NASDAQ: FB) Instagram has that – in spades. One sign has been the rise in popularity of an event called an “Instameet.” An Instameet occurs when Instagram...