frito-lay

Marketing experts might argue a company's logo is the most important feature to use in an ad campaign, but PepsiCo, Inc. (NASDAQ: PEP) is trying to prove otherwise with a new logo-free ad, The Wall Street Journal reported Monday. What Happened Frito-Lay, the snack arm of PepsiCo, is kicking off...

In the wake of PepsiCo, Inc. (NYSE: PEP)'s estimate-beating earnings report, BMO Capital Markets analyst Amit Sharma maintains an Outperform rating and raised the firm's target from $116 to $120. Sharma noted PepsiCo has met or beat estimates for their 27th consecutive quarter and is expected to...

Credit Suisse believes that the market has failed to give any credit to PepsiCo, Inc. (NYSE: PEP) for the financial and marketing strength on Frito-Lay franchise. Aside from this, the company did well to rebalance its beverage portfolio in the United States to accelerate noncarbonated beverages....

Most people know fast-food restaurants by their slogans – past and present. For McDonald’s (NYSE: MCD), it's likely, “I’m lovin’ it.” KFC, which used to be called Kentucky Fried Chicken, immediately brings to mind, “Finger lickin’ good....

April Fools' Day can be a great public relations opportunity for companies, but it can also turn into a strange marketing campaign that no one really understands involving

Activist investor Nelson Peltz is on a mission to break up PepsiCo (NYSE: PEP) into two divisions consisting of its beverage division and snack division. Peltz is the founding Partner and Chief Executive Officer of Trian Fund Management, a multi-billion dollar alternative investment management...

The debate has raged for decades now about which is the better tasting cola – Coke or Pepsi. Pepsi even created an advertising campaign out of it during the 1980s, known as the Pepsi Challenge. But while the argument about which soft drink tastes better will probably never be settled, there may be...

From small companies to large corporations, hiring of temporary workers is up. Newsday reported that, in addition to many small businesses, companies like Wal-Mart (NYSE: WMT), General Motors (NYSE: GM), and PepsiCo (NYSE: PEP) are increasingly using part time help, or as Susan Houseman, an...